REPUTATION

A FEW
WORDS

A good reputation is the story of "what should be" at the core of a corporation, its most precious and strategic asset; it is the firm ground that supports and sustains a brand. A strong reputation is not only created by strong financial indicators or prestigious buildings; it is what creates trust in a leader and the corporation. A company's reputation is the reflection of its corporate values and governance principles in all its communications and actions. It must be perceived as credible to be effective.   A good reputation is not merely the result of the competence of a company's employees but at the same time the sensitivity it employs during recruitment, promotion, and dismissal.   In short, reputation is like a living organism that needs to be watched over 24/7 every single day and that should be supported with quick interventions when necessary. A strong reputation is assurance and armor to the corporation, its leader, and its brands. It is the shield Reputation is based in large part on the corporation's past, but it also represents the belief in its future.   that will protect them even during hard times. It is with this understanding that we, at LEA, approach reputation management.

WHAT

OUR
SERVICES

BRAND - REPUTATION & STRATEGY
BRAND AND REPUTATION MANAGEMENT
AS PART OF BUSINESS STRATEGY
STRATEGIC
MEDIA RELATIONS
CRISIS COMMUNICATIONS
AND STRATEGY
CORPORATE BRAND
POSITIONING
EXPERIENTIAL
MARKETING
CREATIVE AND STRATEGIC ONLINE&OFFLINE
CONTENT DEVELOPMENT AND MANAGEMENT
INTERNAL COMMUNICATION AND
EMPLOYER BRANDING
INTERNALIZATION OF VISION, MISSION AND VALUES
AND BRAND PURPOSE COMMUNICATIONS
SOCIAL IMPACT, CORPORATE CITIZENSHIP AND RESPONSIBILITY,
SUSTAINABILITY STRATEGY AND COMMUNICATION
STRATEGIC SOCIAL MEDIA
CONSULTANCY
LEARNING
CRISIS TRAINING
AND SIMULATIONS
MEDIA
TRAINING
DESIGN OF SPECIAL TAILOR-MADE
TRAINING PROGRAMS FOR INSTITUTIONS
Cross-cultural COMMUNICATION
MANAGEMENT TRAINING
"CO-CREATION" AND WORKSHOPS
FOR COMMUNICATIONS STRATEGY
 
STRATEGIC CORPORATE RELATIONS
RELATIONSHIP BUILDING
WITH PUBLIC INSTITUTIONS
STRATEGIC MANAGEMENT OF
GOVERNMENT-RELATED PROCESSES
STRATEGIC STAKEHOLDER
RELATIONS MANAGEMENT
 
FINANCIAL COMMUNICATIONS
IPO COMMUNICATION ANNUAL REPORT
 
RESEARCH & MEASUREMENT
SUBJECT-BASED
COMMUNICATIONS, RESEARCH
AND MODELING
PROJECT EVALUATION AND IMPACT ANALYSIS,
SOCIAL PROJECTS, CAMPAIGNS,
PRE-& POST-PROJECT EVALUATIONS

HOW

OUR CONSULTANCY
MODEL

REPUTATION IS BOTH ARMOR AND LICENSE

Reputation management is not a path that can be traveled in a day but a long-distance run. It requires a long-term, sincere and consistent investment in communications as well as a strong ethical bearing. The social license needed to be obtained from society for the corporation / brand to be sustainable and growable can only be acquired in this way. This competency becomes the brand's armor in times of need.

STORIES MAKE "LOVE MARKS"

Story, brand and reputation are mutually interactive and dependent. The story is what is remembered: when we find something in it that speaks to us, we adopt and internalize it. Telling a compelling story is the most important keystone of reputation management.

COMMUNICATION REQUIRES EXPERIENCE

Our team has media, corporate, and agency experience, which constitute the three main pillars of the communications industry. We have worked in different industries, different corporate cultures, different job environments. This means that we are also highly responsive to the need to manage internal dynamics, predicting and managing crises.

BEING A PART OF THE BRAND

We have the experience of many years of hands-on work, functioning like an in-house agency to increase efficiency. We believe that working as a single team is not only more efficient but also more enjoyable for everyone involved. It helps us internalize the company and the brand, and this is the formula that brings success. For us the company or institution is not a "you" but a "we".

SELF-RENOVATING/ADAPTIVE COMMUNICATIONS

We believe that moving forward with a team that does not cling to traditional methods but is constantly learning and open to development is what will guarantee the future of your brand and reputation. What matters most in a communications plan is developing a solution that is visionary and unique.

BRAND-ORIENTED CONSULTANCY

We know that every institution has a unique identity and developmental dynamics. We always prioritize solutions, specific challenges and opportunities that the industry offers, by focusing on the brand and without making any generalizations. With this focused approach, we attach great importance not only to momentary solutions but also to plan future steps together with the brand's internal stakeholders.

WHAT WE DO

OUR
PROJECTS

Within the scope of our strategic partnership with Lobby ― one of the top five public relations companies in Turkey:
  • Communication of the public offering process of MedicalPark group hospitals
  • Establishment of corporate communication infrastructure for the Eurasia Tunnel, which links two continents and contributes to the quality of life of all Istanbulites; corporate identity management, corporate brand positioning / marketing, social media management, reputation management, and crisis communication consultancy

Management of all communications processes of the very first 'CEO for a Day' program in Turkey, a corporate social responsibility project by Odgers Berndtson, one of the world's leading executive search companies.

Communications strategy consultancy for 'imece', a social innovation platform established by Zorlu Holding in collaboration with Workshop and S360

Leadership development and institution-specific communications and coordination of training programs designed for one of Turkey's leading public financial institutions

Communications consultancy services for a social innovation institution focused on children' social development in disadvantaged regions

Project-based crisis communications and media relations consultancy and training for leaders and executives of numerous institutions

WHO WE ARE

Ahu Parlar, After working for a short period for daily publications, Ahu Parlar worked for Capital magazine for 3.5 years. She mainly wrote marketing and digitalization articles; she was the columnist of a section titled "Digital Agenda". As an editor, she took part in the transformation process of Infomag, an IT magazine, into a marketing and business magazine. Ahu Parlar started to work for Philip Morris Sabancı as a communication executive in 2002, assuming responsibilities in lobbying, media relations, strategic communication, social responsibility management, and corporate brand management. She was involved in the communication of the TEKEL privatization. She joined Bersay Communication Consultancy and took part in the advertising and communications campaign of the Turkish Central Bank's 6 zero-removal project. She also took part in projects such as Denizbank's public offering, DenizBank's sale to DexiaBank, Efe Rakı's market entry strategy and brand positioning, Shopping Center and Retailers Association issue management. In 2006, she joined the Strategic Marketing and Corporate Communication Department at Doğuş Automotive as a unit manager. She contributed to the coordination of the Doğuş Automotive main corporate brand, which is publicly listed, and its 12 brands, including VW, Audi, Porsche and Seat, for a period of 4.5 years. As such, she took part in several social responsibility projects such as 'Traffic is Life', the experiential marketing center launch of Doğuş OtoMotion, and managed Doğuş Automotive's 15th anniversary communications. She was also responsible for the publishing of the first sustainability report in the Turkish automotive industry. In 2010, she became director of Koç University's Communications Department, where she and her team managed a great number of projects to further the university brand's reputation. These included the design and management of Koç University's 20th anniversary communications activities and events and the launch of the Energy Center with the participation of the US Secretary for Energy. She also participated in the brand positioning team of the Koç University Hospital. Her department received the International Interactive Award for website project as well as the CASE Excellence Bronze Award for a promotional campaign film. Ahu Parlar started work at SOCAR, the Azerbaijan State Oil Company at the end of 2015, where she served as Chief External Affairs Officer of all group companies, including Petkim, Star Refinery, Tanap, Petlim, and Petkim RES. In this role, she directed crisis communications management, and undertook the restructuring of the department including all media relations, digital and social media, brand management, lobbying activities, sustainability program, internal communications, employee brand communications, marketing communications, event and sponsorship management. Some of the projects she carried out at SOCAR included the World Energy Congress, sponsorship of the Istanbul Design Biennial with Petkim, sponsorship of the Istanbul Jazz festival, and handling of communications with industry trade unions. Her department received the Social Media Awards E-Energy Sector award for 2 consecutive years.

Leyla Şen started her career in 1993 at Dünya newspaper, which was acquired by Sabah in 2000. During her career as a journalist in charge of the business world, she focused on the companies and industries that shaped the country's economy. In 2005, she worked as a consultant at Bersay Communication Consultancy, where she was responsible for the creation and implementation of the communication strategies and plans for companies such as Zorlu Holding, Vestel, Denizbank, Vakıfbank, Nestle, GıdaSA, BASF, Bursa Chamber of Commerce and Industry and Social Security Institution (SGK). She undertook the task of establishing communications strategies for Vakıfbank and Vestel Beyaz Eşya IPOs. Following the merger of SSK, Bağkur and Emekli Sandığı, she conducted the internal communications activities of the Social Security Institution. In November 2006, Leyla Şen joined the Corporate Communications department of Yıldız Holding. She was involved in the creation of the corporate communications department of the co pany and the design and implementation of communication objectives and strategies. As the Corporate Communication Director, she undertook the management of all corporate and financial communications of Yıldız Holding and its affiliates, public offerings, communication of public companies, sales, communication of mergers and acquisitions, corporate social responsibility activities and sponsorship communication, leadership communication and crisis management. As well as the communication of Yıldız Holding and the main brands of Ülker, her major projects included Turkey's largest overseas purchase, United Biscuits, acquisitions of Godiva and the DeMet's Candy Company, communication of the Pladis company established after the acquisition, Şok Market, Kerevitaş, UNO, Aytac, major acquisitions such as Adapazarı Şeker, world spice leader McCormick, Gumlink, one of the world's largest gum and confectionery companies, the world's leading beverage brand Eckes-Granini, communication of partnerships with leading companies like Japanese Nissin Food, conducting Bizim Toptan and Ak Gıda Halka Supply processes, corporate projects such as the establishment and communication of Gözde Private Equity.

At Yıldız Holding, in addition to corporate social responsibility projects such as the 65th anniversary communications of Ülker, Ülker Children's Cinema Festival, Ülker Children's Art Workshop, Football for All, she also assumed the communications of Contemporary Istanbul, the Sabri Ülker Environment Award, the Sabri Ülker Foundation and the Healthy Life Summit. In order to help make the corporation a "preferred employee brand" , besides conducting communication and HR communications of internal communication projects, she also managed the internal communications magazine, which was prepared for the employees of the company. Leyla Şen, for Ülker and within the framework of the "This is our World" concept, oversaw the preparation of the first sustainability project in the Turkish food industry and the issues of www.yildizholding.com.tr website content and design of it's roadmap.

CONTACT

Ahu Parlar Partner
ahuparlar@leaistanbul.com
Leyla Şen Partner
leylasen@leaistanbul.com
Balmumcu Mahllesi Bestekar Şevki Bey Sk. 2/1
Beşiktaş İstanbul +90 212 999 87 62 www.leaistanbul.com
Sinanpaşa Mah. Şair Nedim Cad.
Akaretler Sıra Evler E2 Blok D:4 Beşiktaş / İSTANBUL